My father drank PBR when I was a kid 1950-1960, and I seem to remember it was considered a premium beer. During the Vietnam war someone was taking kick backs and lots of PBR came to Vietnam, where it was not highly regarded. My last tour I ended up in IV Corps (Mekong Delta) and was initially at Can Tho. They had PBR on sale in the club for .15 cents and all the other beer was .25 cents, and PBR was not being bought. Finally they would only sell PBR trying to get rid of what must have been a lot of beer, and they still could not sell it, the men would go and by Vietnamese Beer LaRue or 33 beer. I left in Jan 72 and there were to be only 300 Americans in all of IV Corps shortly after that, and there must have been a lot of PBR left in warehouses, wonder if the Vietnamese would drink it? John