I've gone to Panera Bread a number of times, and I can't figure out why people line up like sheep to buy manufactured baked goods made from dough that is barely a notch above what pops out of those refrigerator Pillsbury Dough Boy cans. Which is just about what it is...
Once, just for fun, I asked the manager how much flour they go through in a day making all that stuff, and what time in the morning do they start. He looked at me like I was from the moon and then told me they get all their dough pre-made and delivered in a truck and then they cook it.
So that's why the place smells good, I guess. (Unless what we smell is really an aroma spray that's automatically dispensed.)
He claimed it was better that what could be made from scratch. Yeah right, maybe better than what can be made by some minimum wage slackers that don't know anything about the craft of baking.
Panera is the McDonald's (or worse) of bakeries, and we're tricked and conditioned into thinking it's homemade the old-fashion way. Too bad the small independent coffee shops / bakeries can't afford to stay in business; I for one would gladly pay a little extra. Too many Starbucks, Paneras, McDonalds and WalMarts. America just eats it up, and most people are too stupid to even wonder why there's no quality anymore; there's a whole generation of slackers that don't even know the difference.
Rant over.