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The 11 second would be good for 10xx and W series, while the 28 second is good for the rest of the oil hardening set. I say screw Heatbath, if their too good to deal with the small guy, then I'm to good to use their product.
It's not that they're too good, it's a liability issue.
They are only selling to the "Industry" of heat treating and steel formulating companies that follow regulations and have all of their bases covered as far as OSHA is concerned and the stuff is being used by trained personel.
They don't want to be sued by some weekend warrior that's working too late after he's had a 12 pack and kicks his flaming bucket of Parks #50 over while he's running from his garage!
Next day his lawyer says, "Let's sue Heatbath!"