I saw an ad for IAM's the other night. The food was designed so that an overweight kitty, shown on screen, will shed some weight, while an underweight kitty, shown on screen, will gain 'muscle mass' and look its best.
Except for the fact that a cat is not a human, the ad could have been for us. It catered to a mindset that I find strange. It was in the same vein as pet psychologists and cemetaries. Cats are not people, not adults.
It's a symptom of something. As are the parents who want their little girls to dress up with earings and lipstick. Advertising tries to appeal to YOU. What they put on screen is statistically proven to be the good stuff. They're hitting the mark, whether or not that's you or I. I'm often embarressed for my generation, knowing the kind of self indulgence and narcism these ads attempt to connect with. The ads show us cars for awesome indivdualists, who aren't like the herd and just have to let those six cylinders wind out. The music should make the original owners of 60's RocknRoll roll over in their beds or sofas, wherever they are. Talk about being sold out, co-opted by The Man.
This topic's too big to shoot at in one post. But it seems like there's a big push to have one generation now, with less and less childhood and less old age. Morphing into the same. It reminds me of the decadence written about by Michael Moorcock, where an advanced society at the End of Time has meaningless affairs with each other and the world around them.
When I watch TV ads, I try to find the intended audience. That is where the scary stuff is, not in the Pet food.
munk
Except for the fact that a cat is not a human, the ad could have been for us. It catered to a mindset that I find strange. It was in the same vein as pet psychologists and cemetaries. Cats are not people, not adults.
It's a symptom of something. As are the parents who want their little girls to dress up with earings and lipstick. Advertising tries to appeal to YOU. What they put on screen is statistically proven to be the good stuff. They're hitting the mark, whether or not that's you or I. I'm often embarressed for my generation, knowing the kind of self indulgence and narcism these ads attempt to connect with. The ads show us cars for awesome indivdualists, who aren't like the herd and just have to let those six cylinders wind out. The music should make the original owners of 60's RocknRoll roll over in their beds or sofas, wherever they are. Talk about being sold out, co-opted by The Man.
This topic's too big to shoot at in one post. But it seems like there's a big push to have one generation now, with less and less childhood and less old age. Morphing into the same. It reminds me of the decadence written about by Michael Moorcock, where an advanced society at the End of Time has meaningless affairs with each other and the world around them.
When I watch TV ads, I try to find the intended audience. That is where the scary stuff is, not in the Pet food.
munk