speaking from a non-cultish standpont, I really don't care where my gear comes from based on name alone. I was looking for a large knife a few years back and ordered a RTAK from Ontario, then when I went to get a smaller version, I stumbled onto the fact that RAT had split off. after doing a lot of research I ordered an RC4, then an RC6 and a few izulas. workmanship is outstanding!
I only ordered each of them because I considered each carefully and thought they were the best knife for my intended purposes for really atractive prices. I do find the izula a REALLY useful knife. The design is near perfect for a variety of small tasks
To contrast that, I find the RC-5 an inferior design for what I want/need, not only to the RC4 and RC6 , but also to many other designs by other makers. That's MY opinion for my needs and I'm entitled to it. similarly, there are other products RAT makes that I personally don't care for or find useful. No doubt the quality is there, as I've handled the Rc-5 without putting my own money down.
So, as long as RAT produces gear that I find valuable (i.e. its perceived utility outweighs its cost to acquire), I'll buy again and be loyal, but never because something has a RAT logo on it or not.
For me, it's a quid pro quo relationship, but I like my odds, based on what I'm seeing that my loyalty will be continuing into the future.