I used to like the $5 to $10 POS blades..you know, those fantasy knives, or survival knife with the sawback spine and survival kit in the handle. Then i became more aware of knives, esp when i got my first sharpening set. Some knives needed almost constant sharpening, and wel dull very quickly. others didnt. Then i learned about places like this. My education level increased immensely, and now I buy MT's

Masters to MT...whats next???

oh yeah, customs when I get enough to afford them
Some people just dont use their knife enough to care about the quality. Quite honestly, many people use keys to open packages and stuff, so almost any knife is better. And lock strength, well, most people dont really abuse a knife unless it is a FB. Most people dont do a spine wack test, cuz they don't see why that is needed! How many times have you accidently gotten the back of your knife smacked with something?? how many times was it cuz you werent paying attention? I have never needed something that can pass the spine wack test. its nice to know it can, but not vitaly important unles you are knife fighting or something. I love slip joints and traditional pocket knives. They don't lock, and you rarely hear of people complaining that they closed on their fingers. In general, the public doesnt buy expensive knives...why buy a $100 knife when a $10 knife does the job as well for them? Most people dont realize that some steels hold an edge better. Most people dont realize when their knife is dull. Most people dont really want to spend $100 on a knife. this forum has over 10,000 members, but what is the populatuion of the US?? this is a small fraction of the public, and many people just dont really understand quality in a knife. If it cuts and looks cool, and is cheap, they buy it. They dont understand what a higher quality knife is like, and why it costs more. And they usually dont care.
The general public likes SAK's, and buck 110's, and the cheaper, showier knives. they don't really use them much at all, more for carry and show and tell.
Now for us, we like our knives to be sharp, look good, feel good, cut even better, sharpen easier, etc. Camillus, Old Timer, Boker, all sell great knives at low prives. D2 Arclight for $50, 420 HC for $20. for some, the 420 is just fine, others want the D2. All depends on the usage.
Personally, i like a knife with the strong lock, nice fit and finish, etc. I do pay over $100 for a knife, I have a $275 damascus piece. I have spent $105 on a piece of 6" long damascus to make 1 knife from. Why? because I know how quality affects a knife. I could prob get 420 hc barstock from somewhere, but I would rather use ATS, D2, 154, CPM stuff, etc...why? because it performs better. why use ironwood over pakawood? Looks nicer. performance difference, prob not much.
some people dont feel the need to pay $100 for a knife, or $1000 for a knife. As long as it gets the job done, they are fine with it. to them, there is no reason to spend $100 when a $10 item will work. showing someone why there is a difference in price and quality is good. find out the materials used in the 2 knives, and make up a price list of what each costs. then look at how they feel, perform, etc. then do some cutting testing, etc. prove to the person that the more expensive knife is generally better, but educate them on it, and show them.