Pre holiday business advice

Joined
Dec 27, 2013
Messages
2,696
Hey guys! As you will probably know if you frequent this forum, i ask for business advice pretty regularaly and try to act on it to the best of my abilities.

I dont have years of expereince in sales, but i know some of you do.

As we are approaching the holiday season, i wanted to ask you guys for advice again. Here was what i have done and what im working on

DONE:
Improved photos
Listed my 100 woods for knifemaking with info, discriptions and photos on my site
Fast shipping
Stocked higher end woods

In progress:
Im still looking for someone to do a wa handle tutorial for me to list on the site. Compensation available and it will be visible for free
Search word optimization. I just dont get it and google has not been super helpful.

What else do you reccomend? What would help me capture your business better?

Thank you,
Ben Greenberg
Greenberg Woods
 
If you want international business as well, then have all sizes in mm or cm and offer clear info on international shipping
(at least give a clear indication)
 
I am not the norm, most likely, but I do most of my web browsing and online ordering at work on a tightly restricted network and that greenbergwoods website is blocked due to the category: weapons. Not sure how a wood website gets put into that category. The other wood sites I visit do not have that problem (Bellforest, Ankrom Exotics and usaknifemaker), they work fine. I doubt this issue is preventing many potential customers from coming your way but it is for sure preventing me :(
 
Join a bazillion Facebook groups and spam yourself there, but not enough to get banned.

apparently all the cool kids do instagram now.

Aim some marketing at women buying gifts for men.

Try finding the people with money, High dollar watch groups, high dollar car groups, find the intersecting interests.
 
My sister invited me into a Facebook group that you have to be invited to and is dedicated only to one guy's stabilized dyed woods and wood/resin hybrids. They are very nicely done but the prices I've seen are ridiculous, like $150+ in some cases for vape mod sized blocks. I'd rather have some crazy looking ipe, cumaru, or leopardwood burl from you than that stuff, maybe you need to convert some of those mod people over by offering some vape mod size blocks.

I would buy some stuff from you except that I'm broke. LOL. Actually, as a poor hobbyist, I also look for bang for my buck, so although I feel your prices are good, I'm usually scrounging for deals in the $5 to $25 range.
 
My sister invited me into a Facebook group that you have to be invited to and is dedicated only to one guy's stabilized dyed woods and wood/resin hybrids. They are very nicely done but the prices I've seen are ridiculous, like $150+ in some cases for vape mod sized blocks. I'd rather have some crazy looking ipe, cumaru, or leopardwood burl from you than that stuff, maybe you need to convert some of those mod people over by offering some vape mod size blocks.

I would buy some stuff from you except that I'm broke. LOL. Actually, as a poor hobbyist, I also look for bang for my buck, so although I feel your prices are good, I'm usually scrounging for deals in the $5 to $25 range.

I actually stock 3 real bang for your buck woods in the 12 to 15 dollar range if you check bulk blocks. Kingwood, cocobolo amd African Blackwood
 
Join a bazillion Facebook groups and spam yourself there, but not enough to get banned.

apparently all the cool kids do instagram now.

Aim some marketing at women buying gifts for men.

Try finding the people with money, High dollar watch groups, high dollar car groups, find the intersecting interests.

Im on insta, decent following.

The thing about the fb groups is its normally a handle seller who starts them and while they don't BAN other handle sellers, they are severly discouraged lets say.

As for the other marketing, i don't know how i would do that. I sell to knife makers. I dont know how to sell to your wives or rich friends.
 
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