For me, a lot depends on the specific character of the edge's sharpness. In other words, if it's got good edge geometry and a certain toothy slicing aggression that I prefer, I try to minimize how much it gets altered in touching it up. That usually means I'll just give the edge a few very light passes on a medium or fine ceramic hone to apply the most minimal of micro bevels.
Until recently, almost all knives that were new to me would get reprofiled to my preference, whether the original edge was 'decent' or not. I always prefer narrower edge geometry than most makers will set by default. But over the last couple or three years, I've finally found one manufacturer's factory edges to be very, very good. I've not felt compelled to alter them straight out of the box, but instead do as I described above, just lightly enhancing them with a ceramic hone.
I've come to really like an edge that's initially set with a relatively coarse hone, like a Coarse or maybe even an Extra Course DMT (325 and 220 grit, respectively), and then micro beveled with a medium ceramic. That makes for a wickedly aggressive slicer that's also very durable over time. Eventually, after the ceramic has taken much of that coarse bite out of the edge, that's when I'd be inclined to completely reset it to my liking with the C/XC hone again.
As for raising a burr, I don't deliberately aim for that every time I touch up an edge. Instead, I'll just test cutting performance as I go, slicing some fine paper like phone book pages or catalog pages, or paper towels, to see if the edge cuts like it's already fully apexed and burr-free. Paper towels are a very good way to test an edge for the presence of burrs in particular.