Added cost of raw material is one part.
Some being 3-4-5x's the cost of standard stainless steels, definitely affects the mark up, $15 worth of basic stainless steel vs. $45 or $75 worth of some super steel alloy, considering room for a profit margin, you're already looking at a significant mark up on two identical blades.
Now add in cost of materials used in processing; some super (hard) steels eat up grinding and cutting wheels and belts like it's nobodies business. So you're either going through more, and/or going through more expensive ones... Furthering that mark up.
Now add the man hours incorporated into working that extra hard steel... How much would you (expect to) charge an hour to make a custom knife? Consider the avg. skilled craft wages, (plumber, hvac, carpenter, etc) the nat'l avg. being right around $20-25/hr (40-50k a year for a full 52 weeks in a year at 40 hrs/week), for skilled trades, and higher wages for more experienced and seasoned pro's in their respected field, and then consider a super (hard) steel may litterally add multiple hours into the making process; cutting, grinding shaping, hand filing, and the finishing process all taking more time to accomplish with these harder materials that are much harder to work with, and also harder on your equipment (then your typical "standard" steels), and in a nutshell, there's your answer...