You'll find that trademark owners are very protective of their trademarks. If they are not, and let someone go, then there is a precident and the trademark can lose its protected status. The University of Texas shut down a restuarant in Austin a couple of years ago that had taken the name Bevos. It was an italian restuarant, and apparently Bevos means "drinks" in italian, but in Austin "Bevo" only has one meaning. Universities have entire departments devoted to vetting "officially licensed" products, and take infringement very seriously. Like it or not, and intentionally or not, calling your company razorback knives (or longhorn, sooner, yellowjacket, buckeye, etc) can be construed as trademark infringement. Perhaps we need a "corporate survival skills" forum.