If I was going to replicate that I'd stop finish sanding before the last couple of grits, etch the logo real deep, fill the logo with paint or gunkote (then bake if using gunkote), then finish sanding.
I'll third that as being an etch or stamp with a paint/oven finish in it. I'm doubtful that it was etched then electroplated, but I suppose it's possible.
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