The way Gortex works, IIRC, is that it is porous, and the pores (holes) are larger than water molecules, but smaller than water droplets. I believe that it is contamination with dirt and sweat and similar things that affect the effectiveness.
Years ago I bought some Gore-Tex Soap Revive from REI. I presume similar products are still on the market if this one isn't. You just wash your Gore-Tex in the soap and get it clean, then rinse.
Hope this helps, Walt