The usual retailer pays half of the MSRP of a Buck knife, shipping excluded. Take a Buck 110 at 2012 MSRP of $69, whether #9210 in a box or #1268 in a clamshell, that's still $34.50 plus s/h cost. WallyWorld - and Academy,etc - regularly sell them for less - even $28 or less. How can the corner hardware store afford to try to sell them for a fair price? Buck hurt themselves doing this. At least Spyderco had the good sense to stop selling to W-W when they marked their Native 4's in S30V at $39.48. My local Wally had the good Bucks the last time I caught a sales person at the sporting goods counter there. The real deals of years gone by, the 'collector tins' of Buck 110's, are long gone. After Christmas closeout sales at W-W often got down to $11 or less. Unreal. It gave an artificially low sense of value for an American classic knife. Yeah, I bought them then, too. I'll wager, as time goes on, the US-made knives in general will fade there. So many hobby-related items are gone - they've effectively left the big 'general store' genre. Try to find sewing accessories - or model kits. Heck, my Publix grocery store has a few models - even a 'Crystal Radio Kit' - 'Radio Shack' doesn't even have that! I remember when... Gee, maybe I am just getting old?
Stainz