I know. I have seen san mai blades with a lot of character to them without damascus cladding, too though!
White #1 core, mild steel cladding. Still has nice activity and looks to it, even thought it is a simple san mai.
A Japanese company Hiromoto used to make Aogami Super/SS clad blades. They have been since discontinued, but they have a cult like following in many circles. As stock blades go, the knives performed decently and the Aogami Super steel in the core was really nice. They didn't set the world on fire, more middle of the road blades IMHO from the ones I used. The san mai line had some ripples to it and IIRC, nickel between the core and cladding, and the carbon steel patina'd and darkened, which brought out the wavy line more, against the bright nickel and the stainless, which looks really cool. Then when people started thinning them up the blade road and the cladding line crept up and got more wild, they look awesome! People wanted them so badly!!! Other knives could arguable perform much better, but didn't look as cool. Google Hiromoto AS thinned images and you can see what they look like.
Even with the more plain/straight line san mai, there are tons of people who call the cladding line a hamon or quench line and think the blade is something that it isn't. People associate San Mai with hand crafted, forged blade and the marketing makes it sound superior to a mono steel blade. People believe what they read and buy with their eyes! It's hard to explain and pretty amusing! There are some users that understand what it truly is and seek it out for those reasons, the other buyers are drawn in by the cosmetics and marketing hype with the blades IMHO. They are cheaper for factories to produce (less producing grinding costs/time/abrasives, etc), but demand a price premium. They can be tougher or allow a harder core steel with softer cladding for better toughness/edge retention, but I think most of the customers are looking at cosmetics/hype as their reason for buying.