They are mostly marketing tools. The amount of "suction" on a blade is probably very little. The amount of "sticking" is higher. Thus the reduced surface area may help a little, but not all that much. What the Granton edge does is make a large flat surface look better. Other techniques to handle large flat surfaces are: Satin finish ( very common), Leaving on parallel grinding lines ( not my favorite, yuk), jeweling (one of my favorites), and damascus san-mai ( The best looking for a santoku).
At the factory, the scallops are cut in with a large diameter 1/4" wheel and a jig that moves the blade for each cut.
To do it by hand, try this:
Make a 12" plywood wheel for your grinder. Taper the edge to 1/4" rounded edge. Mount it on the grinder with a 400 grit J-flex belt. Tension the belt so the belt bends around the small edge wheel. Run the grinder slow.
Mark the blade with a sharpie where the cuts will be. Mount the blade on a board, so the center line of the scallops is parallel to the board edge. Use the grinder rest to move the board to each cut, thus keeping the height on the blade even. Do this before final sanding, after HT.
It is worth a try if you intend to do this often.
Stacy