Selling bourbon

Looks tasty, but it ain't bourbon.

Sure it is. Tennessee Whiskey is "a straight Bourbon Whiskey authorised to be produced only in the State of Tennessee." It's right there in black and whitre in NAFTA Annex 313. Even under Tennessee law, "Tennessee Whiskey" is just Bourbon made in Tennessee using the Lincoln County process (except Benjamin Prichards, which for soime reason gets to call tself "Tennessee Whiskey" without using the Lioncoln County process).

Not all whiskey is Bourbon, and not all Bourbon is Tennessee Whiskey;
but all Tennessee Whiskey is Bourbon, just as all Boubon is whiskey.
 
If Jack Daniels decided to age a barrel of its whiskey in Texas, you know what it would be called?

Bourbon. Because that's what JD is.

If you look at the legal definition of bourbon and the legal definition of Tennessee Whiskey (under Tennessee law), you'll see that they're the same, except that Tennessee Whiskey also has to be filtered through maple charcoal (except Benjamin Prichards, which got grandfathered), and it has to be manufactured and aged in Tennessee. All Tennessee Whiskey is also, by definition, bourbon. And whatever JD's marketing department may say, Jack Daniels, like any other Tennessee Whiskey, is just a variety of bourbon. Bourbon filtered through maple charcoal (the Lincoln Country process) is still bourbon.

(There is no federal defiition of Tennessee Whiskey, except in things like NAFTA, where it's defined as bourbon made in Tennessee, without regard to whether it's filtered through charred maple.)

Jack Daniel's claim that their whiskey isn't bourbon because it's Tennessee Whiskey would be like Rémy Martin or Courvoisier saying their brandy isn't brandy because it's Cognac.

Your welcome for keeping it off the rails just a little longer.
 
Used to love me some Jack Daniels! JD was like my TGLB. If I could only ever have one, that be it lol! ;) Interesting stuff there John but wait your telling me Remy Martin is brandy? Gtfoh lol
 
With a fifth in me, when I guzzle Remi I do shit on purpose. You never hear me say, "Forgive me"

And walk around with an empty bottle of Remy Martin startin shit like some 26 year old skinny Cartman!
 
Last edited:
Back
Top