- Joined
- Mar 23, 2000
- Messages
- 3,769
In several of the previous posts, comments relative to plain vs. serrated blades arose. I thought I would address it in a thread unto itself.
I understand that the average BladeForumite is a knife nut...as am I. But the average user on the street is not a major knife nut like us and has different requirements. Marketing research by a variety of knife manufacturing companies and knife distributors is very clear that a combination edge noticeably outsells a straight edge. SOG listens to the consumers and have made the combination edge that is being demanded by the majority of the users.
Why not carry both? Cost. In some cases we have, but only where we can make a profit. We have discontinued some straight edge models where we have manufactured both, because the straight edged model just did not sell. It might sound like an easy thing to just make a few straight edged models and add them to the SOG line, but there are many costs associated with such a decision. There is just not enough of us "straight edge only" people in the world to support manufacturing, stocking, marketing, and distributing these models.
We have been discussing a special order option for people who have specific needs (serrations, coatings, handles, etc.). But cost, again, becomes a concern. It is very likely that we would loose money on special orders, or raising the price to make a modest profit would turn away the prospective buyer. But this option might allow certain knife enthusiasts to receive exactly what they want.
These are tough decisions which every manufacturer must make and no manufacturer takes lightly. Please understand that we really do want to meet the needs/desires of every knife buyer. But should it be done at a liability to SOG? I really hope you can understand.
Ron@SOG
------------------
Website: www.sogknives.com
Email: ron@sogknives.com
I understand that the average BladeForumite is a knife nut...as am I. But the average user on the street is not a major knife nut like us and has different requirements. Marketing research by a variety of knife manufacturing companies and knife distributors is very clear that a combination edge noticeably outsells a straight edge. SOG listens to the consumers and have made the combination edge that is being demanded by the majority of the users.
Why not carry both? Cost. In some cases we have, but only where we can make a profit. We have discontinued some straight edge models where we have manufactured both, because the straight edged model just did not sell. It might sound like an easy thing to just make a few straight edged models and add them to the SOG line, but there are many costs associated with such a decision. There is just not enough of us "straight edge only" people in the world to support manufacturing, stocking, marketing, and distributing these models.
We have been discussing a special order option for people who have specific needs (serrations, coatings, handles, etc.). But cost, again, becomes a concern. It is very likely that we would loose money on special orders, or raising the price to make a modest profit would turn away the prospective buyer. But this option might allow certain knife enthusiasts to receive exactly what they want.
These are tough decisions which every manufacturer must make and no manufacturer takes lightly. Please understand that we really do want to meet the needs/desires of every knife buyer. But should it be done at a liability to SOG? I really hope you can understand.
Ron@SOG
------------------
Website: www.sogknives.com
Email: ron@sogknives.com
