Plain edge. I have a partially serrated edge on my Gerber 600 multitool only because I can't get one without it.
I've never had trouble getting through a seatbelt with a plain edge using only one stroke (Ka-Bar mule, less than 4" length, so it's not like I have a long draw to work with). I think the seatbelt thing is a largely theoretical advantage so long as you actually keep your blades sharp. A dull serrated blade will cerainly saw through a seatbelt faster than a dull plain edge will rub through.
Rope? Well, talking survival or woods running, my knife for that is a RAT-7, with the longish draw I get with it, I don't see how it'd take much longer to go through rope with it than with a serrated blade.
Besides, I tend to sharpen the RAT with only the coarse side of a diamond hone, which in effect, makes microserrations. It cuts very, very well. I hone my smaller blades smooth for finer cutting tasks.