Cliff Stamp
BANNED
- Joined
- Oct 5, 1998
- Messages
- 17,562
Selling multi-value products is very tricky. If your sales base is very small then obviously they will know the difference and problems are few. However as your sales base grows all kinds of problems arise. What about if someone buys a production khukuri and gives it to a friend without telling the whole story. The friend could walk away thinking what he has is a full HI khukuri and it does not take much effort to realize the problems that could cause.
Cold Steel sells what they call factory seconds. These are basically knives that have been rejected because of a flaw. They are sold at a much reduced price -and- they have a stamp on the butt (I think its an S). This is a very obvious reminder to anyone buying them that this is not a full quality CS knife. If you are going to offer lower than HI khukuris then my advice is to mark them in a very obvious way so they would not be confused with the real thing. Both for the consumers benefit, and in the long term, yours.
-Cliff
Cold Steel sells what they call factory seconds. These are basically knives that have been rejected because of a flaw. They are sold at a much reduced price -and- they have a stamp on the butt (I think its an S). This is a very obvious reminder to anyone buying them that this is not a full quality CS knife. If you are going to offer lower than HI khukuris then my advice is to mark them in a very obvious way so they would not be confused with the real thing. Both for the consumers benefit, and in the long term, yours.
-Cliff