AG has once again shown his generosity. As a career manager in customer service, this is certainly the level of service I would love to give, but to date, I have yet to work for a company where the ownership supported such policy.
The following is an illustration I have been given that drives home their philosophies. I've embellished a little, making a little (fictional) story from it:
A young, single girl buys a new car at her local Chevy dealer. A few weeks later, she limps the car back on to the lot requesting a new car. When several managers (the General Manager, Sales Manager, and the Service Manager) come out to see why, they are surprised to see the noticeable front end damage signifying an accident. When asking the girl what had happened, she said, "well, you see, yesterday, I was driving down State Street while I was talking on my cell phone and putting on my lipstick. I guess I was a little distracted. Before I knew it, there was a car very close in front of me stopped at a red light. I stomped on the brakes, but I hit the car. Regardless of what I was doing, I expect the car to stop safely whenever I press on the brakes." Well, the Service Manager says, "the brakes are designed to stop the car, but there are limitations to stopping a car. Due to the weight of the car, the type of tires, and the strength of the brakes, it will take a certain distance to stop a car. It is an issue of physics." The Sales Manager then said, "we would love to give you a new car, but if we did it for you, we would have to do it for every careless, drunk, or reckless driver who wrecks the cars we sale." And then the General Manager added, "If we gave you a new car, we would be admitting that the car was responsible for each accident, not the driver, and that would open us up to lawsuits, paying out millions of dollars to families who have lost family members or who are seeking damages for injury and/or lost wages for time off of work. In a short amount of time, we would go out of business and no one would be able to buy cars." She became angry, saying, "I bought this car from you several weeks ago and now look at it; it's broken and I can barely drive it. It's a new car...this isn't fair. I expected the car to remain new."
Well, "accidents" happen, but "accidents" are not the responsibility of the manufacturer; they are the responsibility of the user (unless a defect is present). That's why we have insurance on our larger possessions. We can get those items repaired or replaced if we mess up and ruin them...because of course, it isn't the makers' faults. Yes, we may feel angry. Yes, we may be disappointed. Yes, we may look to find someone to blame. Yes, we may want someone to give us a new one. And yes, we feel embarrassed. But it will be rare to find a store/manufacturer who will just hand out replacements for such accidents.
And, the argument that because other manufacturers do it, thus every manufacturer must do it isn't at all fair. Yes, there are some knife manufacturers and dealers, like AG, Busse, and very few others, who will step up to the plate and replace anything...no questions asked. In my opinion, that is simply amazing and makes their reputation nothing short of historic. Non-knife companies have done the same...Nordstrom comes to mind. But these types of companies are very rare. In recent years, knowing that they were being abused by some customers, Nordstrom has revised their return policy to be a bit more realistic (but still generous). Personally, I would love to work for a company willing to support such a generous policy. But for issues such as profit, liability, and sheer survival, these companies have supported generous, but realistic warranties.
Not everyone realizes that some companies as a policy don't discount the products they sale (or rarely). In some cases, for manufacturers, the price of their products are above a "realistic" price for the products they make. Part of their reasoning is to subsidize their unlimited return policy. This is perfectly fine, but not everyone understands this.
Companies making products in the middle of the quality spectrum literally fight for survival (especially ones that are smaller or moderate in size). To stay in business, they need to keep their retail prices down and competitive. And in the case of their warranty, they need to make tough decisions relative to post-sale support. Many of them offer liberal support (SOG did while I managed these services), but just can't offer everything wanted from every customer.
While managing SOG's customer service, I made sure that I gave every possible concession while supporting the policy of the ownership, without giving away freebies that were not supported by the warranty. Personally, I pushed that policy to the most liberal interpretation possible (probably crossing the line many times). What they do now, I don't know.
This is a hard "pill" to swallow, but is the realistic side of business. I hope I have given a peek inside the typical business. I understand that not everyone will either understand or agree, but it is in many cases, it is reality.
One thing I had meant to state in my original post is that SOG will analyze any product for defects in craftsmanship or materials. If a defect is found (and this has happened, but in cases like this are more on the rare side), a replacement is sent out.