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- Feb 24, 2000
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I have not attended the Atlanta Blade Show for several years. I got tired of the 1200 mile trip and was selling all the knives I made without going, so I have been staying home.
However I did attend the Blade Show for seven of what I consider very successful years in a row.
My first table was on the very back row. I wondered how well I would do being at the very back of the show, but I sold a lot of knives the first year. One thing that helped was I knew some knife buyers who had bought from me in the past and I notified them that I would be at the show and where my table was.
The first year I kept a record of all those who purchased a knife from me, and the next year sent each of them a free pass with information on my table number.
I kept the same back row table all seven years. I don't think the back table hurt my sales at all. In fact I think it might have helped. Some knife buyers want to see everything before they buy and being among the last knives they see could be an advantage.
Each year I mailed out the free passes stayed on the back row and sold lots of knives. I think it was an advantage to keep the same table. Repeat customers knew where I would be and came looking for me.
I guess what I am saying is, if you get a back table at the Blade Show, it could work to your advantage.
I miss going to the Atlanta Blade Show, I think it's the best in the world, but I don't miss the 1200 mile drive.
However I did attend the Blade Show for seven of what I consider very successful years in a row.
My first table was on the very back row. I wondered how well I would do being at the very back of the show, but I sold a lot of knives the first year. One thing that helped was I knew some knife buyers who had bought from me in the past and I notified them that I would be at the show and where my table was.
The first year I kept a record of all those who purchased a knife from me, and the next year sent each of them a free pass with information on my table number.
I kept the same back row table all seven years. I don't think the back table hurt my sales at all. In fact I think it might have helped. Some knife buyers want to see everything before they buy and being among the last knives they see could be an advantage.
Each year I mailed out the free passes stayed on the back row and sold lots of knives. I think it was an advantage to keep the same table. Repeat customers knew where I would be and came looking for me.
I guess what I am saying is, if you get a back table at the Blade Show, it could work to your advantage.
I miss going to the Atlanta Blade Show, I think it's the best in the world, but I don't miss the 1200 mile drive.