I'm swedish and about half of my knifes are 12C27. Moras, customs, Opinel, EKAs. Imho, a great knife steel. I'd pick it over 154Cm, D2 and 440C any day of the week.
It may look like a 440A on a steel composition chart, but it's VERY different in terms of performance. A 12C27 heat treated in a good way outperforms 440A any day. Steel seems to be more than just composition. In my opinion this AG Russel is not fair by comparing them. It's like saying a crappy chinese "copy-knife" is similar to a high end one just because they look similar at first glance.