Hi Harry,
For the first 20 or so years I advertised in Blade, Knife World and occasionally KI. For 10 years I advertised every issue in Tactical Knives. I have advertised in American Handgunner, Combat Handguns, White Tail Deer Hunter, Weapons for Law Enforcement, Sporting Clays, Fishing Magazines and a couple of other magazines. Currently I advertise in just Blade Magazine.
I agree with your statement that you never know where your best next customer will come from.
Consequently, I varied a little in my marketing plan. In addition to doing shows and advertising in both Knife, Gun and Hunting/Fishing magazines.
I did/do seminars on collecting for collectors in both the US and Canada
I (to this date) have written the only book on collecting custom knives.
I have done seminars on the business of custom knives in both the US and Canada for makers and collectors.
Collaborated with Bob Neal creating LDC Custom Knives. Creating collectible sets of Tactical Folders.
Created my own like of knives "Vanguard" Knives. Limited editions (56 different knives so far) all different folders and fixed blades.
I started writing for Blade 3 years ago.
I started writing for KI 2 years ago and now have my own column every issue.
I have been participating on the different forums for the last 12 years or so.
I have had a web site for 12 years.
I feel these help seperate me from all of the ads in the magazines. I look at all the ads and have found a few knife makers I started doing business with because of these ads. A word of advice to the makers reading this...if you are going to run an ad include a picture of your work in the ads.
So you are correct you might find that great customer on a Sunday. My marketing plan went beyond that to try and find custom knife buyers all over the world.
Don't get me wrong, it is a good thing that so many makers stay through Sunday and have knives that they can show to potential new collectors. Been there done that.
