I too chose "handle options" but I would like to explain.
Although we all know the standard JK handles work fine. Rugged, no nonsense and well mated to the steel.
However, like Mack alluded to, many of the other makers use hollow double rivets, mosaic rivets, and the seem to spend more time finishing the handle, rounding the edges and refining the finish.
I have seen several JK's that were modified by the owners by further sanding the handles, contouring them and polishing them up so they were more shiny.
For instance - Here is a JK with a micarta handle with his basic contour and finish. This one was made for a passaround, so it may not be up to his normal finish quality, but I think this exhibits of the point I am discussing -
And here is a knife that a customer took the handle finish a bit further, sanding and polishing. This particular knife was a joy to hold and I almost bought it, but I think outdoorsfan beat me to it.
And I am thinking it would be good to go even more rounded than the above, although that one was very nice to hold.
You folks are all afflicted with the knife bug like I am (in varying degrees), so you can all relate to that knife that you hold and the handle just feels so good in your hand you just like to feel it. The finish is smooth and you are compelled to touch it and fondle it.
I notice that my wife also likes certain knives and her choices are made on the feel of the materials, she likes the smoother finishes, and of course she likes "pretty".
On my upcoming XD XT, I have asked for the handle to be thicker and more rounded with no sharp edges on the butt etc.; as that is a personal choice and I am not confident enough in my sanding skills as yet to take a belt to any of my JK's, so I ask the man himself to do it for me.
I also agree that marketing is part of the deal. I have sent a few pm's out, and I intend on following through on the subject matter. You all know who you are if you were contacted. The plan was to get some of my JK's out in the woods and use them, then post some more reviews and stories in the wilderness forum here and maybe some other forums for those that frequent other forums.
That just gets some exposure for John's fine products, but also would get my lazy butt out in the woods and hiking and having a good time.
I really like the idea of the collaborative efforts - the one with Ryan Grizzle and Peter Howard - that will be fun to see how that goes.
I noticed the post about stainless - that is one thing my wife said, she does not like the "patination", she thinks it makes the knife look dirty. That indicates that there is a customer base out there that would be happier with stainless than 01.
Well that should be quite a bloody wall of text post, so I will end for now.
best
mqqn