I love shopping around for deals, sales, and best bargains when bundling items together, and The 3 sites I find myself using most frequently, who all support this site are;
BladeHQ, KNIFECENTER, and Knifeworks.
All have been great to deal with...
I would definitely buy from them with confidence.
Check out the full list of dealer sponsors and shop around,
http://www.bladeforums.com/forums/showthread.php/1089879-Paid-Dealer-Members-List-(Updated-2-5-16)
buy with confidence from any one of them. I have also personally bought from several others without issue. Great to shop around though, sometimes one dealer has a model in Stock another doesn't, or dealer exclusive models/color variations, special sales, etc...
As others pointed out, "msrp" is "manufacturer suggested retail price", thus, typically what a manufacturer will charge you the consumer for their product.
Authorized dealers will usually get a great bargain price buying stock from the manufacturer/wholesaler in bulk, and thus can charge you the consumer a lower price then msrp while still profitting...