- Joined
- Mar 2, 2000
- Messages
- 1,526
You see ads for knives in the Mag. that also happen to be in the articles because magazines have their articles ready well ahead of time, then they seek out the makers to buy ads for that issue.
Ex. a magazine is going to do a large feature on "rescue'' knives,they then let the knife co. know this. It only makes sense for the knife co. to put their rescue knife in an ad when there will be a story about rescue knives in that issue.
There is a "list" of sorts that magzines put out showing upcoming articles so companies can buy ads in issues that match their knives. Sometimes a competing magazine will see if they can get a similar article out a month ahead by using this "list".
Ex. a magazine is going to do a large feature on "rescue'' knives,they then let the knife co. know this. It only makes sense for the knife co. to put their rescue knife in an ad when there will be a story about rescue knives in that issue.
There is a "list" of sorts that magzines put out showing upcoming articles so companies can buy ads in issues that match their knives. Sometimes a competing magazine will see if they can get a similar article out a month ahead by using this "list".