I was recently on the BM website. They sell knives retail themselves. It makes sense to cut out the middle man and sell directly to their customers. I run a business and I can see why they wouldn't want online retailers undervaluing their product.
I have definitely taken advantage of online prices, but Benchmades are really good knives and they are worth MSRP.
I have also gone to a magnificent knife store in Fanueil Hall in Boston where I tried out all the knives. I then went home and ordered online. I'd be more inclined to be a patron of the local knife shop if they had competitive prices.
I just got a skirmish and it's nuts!!!!!!! The worst thing about it is that it is too nice to use.
The trouble is that we're not seeing competitive pricing from the factory. Benchmade consistently overvalues their knives.
It's been mentioned over and over again, but the Griptilian is not a $100.00 knife. I don't think anyone here would be happy with the knife if they purchased it at that price point, and I don't know how many of us would have even purchased it if that were the market value of the knife.
At the MSRP, they're just not going to remain competitive with the other sellers that are out there, especially when you can find massively discounted versions of higher-end knives online.
Case in point--Not a Benchmade, but I recently purchased a Native IV. There's NO WAY I would've picked one up at their MSRP, which is about $280.00. I've seen them at a store at that price point, and it was tough not to laugh.
As a consumer, having that knife available for $170.00 makes it a saleable item. Another $120.00, and I would've been looking elsewhere.
If that's what Benchmade has decided it wants from its consumers, so be it, but it sure doesn't seem like a very bright business move, especially with the current economy.
Add to that the fact that they've opted not to maintain a forum here so they can control what's being said about the company, and it looks to me the company is content to quietly shoot themselves in the foot while making sure no one can make them feel bad for doing so.