The BladeForums.com 2024 Traditional Knife is available! Price is $250 ea (shipped within CONUS).
Order here: https://www.bladeforums.com/help/2024-traditional/
Design and aesthetics. If it isn't visually appealing, my attention doesn't usually go amu further. I've missed out on an initial chance on some because of that though, and sometimes something that was originally quirky needs to grow on you.
+1For me usually its the overall look of the knife, then its onto build quality and materials
Having collected, used knives for 45 or so years I know what I like and don't like. Design, ergos, weight are the first things I look at. If those check out then construction, lockup, centering come next.
If I have to choose just one "first" thing it would be design. If I don't like the looks of it, then I won't even ask to see it.
For me usually its the overall look of the knife, then its onto build quality and materials