I will admit to confusing laser etching with ink (D'OH!)but nothing in my post suggested Spyderco or Kershaw are ashamed of their products. Quite the contrary, I was pointing out that the phenomenon of stuff written on the blade (whether etched or ink) was not confined to gas station junk. It honestly doesn't matter to me what method is used to put brand names, product #'s etc on the knife, I buy the knife not the etching or ink.