I would trade every single time that someone asked to use my knife in a non emergency situation for each one of those people to realize the sheer handiness of a knife, even if they carried a SAK on their keychain.
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They you need to take matters into your own hand!
I got tired of being the "knife guy" in my family. Every time someone needed a knife, it was hey Carl, lemme see your knife." Sometimes they just cut something, other times I got back a dulled or chipped knife. So I got fed up with that and took action.
One Christmas, I rounded up a big bunch of Victorinox classics, in everyone's favorite color. Blue for sister in law Romelie, yellow for sis in law Diane, white for cousin Scott, and so on. All in all, I gave out almost a dozen of the little SAK's as stocking stuffers. And Christmas morning they all went on key rings.
A year later I had a 80% success rate with the SAK's still on the key rings. They got used, because once in a while I would get a request to sharpen them, which I did. To my great surprise, they didn't get broken up and were treated nice because they were a gift from a family member. With the gift of a little keychain SAK, I made knife people out of some very non knife people. For the women, I think the little scissors and nail file clinched it. Of the family members who still were carrying the SAK's a year later, a few of them actually went on to get a larger SAK for purse or pocket duty.
But at family gatherings now, I don't hear that "Hey Carl, lemme see your knife." stuff anymore. It was worth every penny!!!