how do you think that? it really is a good basic kit, the bag is waterproof, holds about a half liter of water, signal mirror is top notch, the whistle is super loud, I replaced the compass with the suunto clipper, but the compass is comes with would get you back to civilization, its got 3 or 5 pieces of quick tinder, the emergency blanket that has useful tips printed on it in various languages, a small roll of duct tape, nato matches(granted not the best form of fire starting, but they work) so for 25$ they are a really good deal for a start of a survival kit, I added a knife, water purification tabs, some other meds, replaced the matches with a firesteel, replaced the fishing kit with more tinder. so I guess I'm just curious what you meant by that comment, because it is a good kit.
so what is it you use? because I have not found a better store bought kit, and building one from scrap is SUPER expensive