I don't know what company you work for, but certainly, most of the companies listed in this thread are run like businesses, with profits a big part of the equation. Profits are not an evil thing, they're what motivate makers to make better knives. Generally to charge a certain price, you have to deliver a certain amount of performance, unless you get into perverse market manipulation.
Cutco? The epitome of perverse marketing.
Benchmade? Are you really telling me bolsterless 440c 58-60 HRC knives are worth $500?
Henckels? Sure, they charge a large premium for their brand name, and have a set of outsourced stuff just to capture even more of the market.
Wusthof? More or less the same as Henckels minus the China part.
Global, Shun, Mac etc etc
All of these companies have to determine what sort of product they can produce at what price point. Basically, if your company is run to make money as a business, you're always going to have to find some sort of compromise between price and quality. The only exceptions are makers who run a business in order to support knifemaking, rather than knifemaking to support a business. Even then they still have to turn a profit or go under. Not to mention in general I'm skeptical when I hear someone say they don't compromise quality for profit, why aren't they making the best knives in the world then, since they usually are not?