Again, you have to keep in mind who was making those decisions and why. Who were they competing against? Not spyderco and benchmade, but really if you look at the lineup, they were head to head against cold steel. Cold Steel has "better" or at least more prolific marketing. So its a spaghetti against the wall approach, and it didn't quite work. But you look at certain pieces, and SOG has held its own in a lot of ways, sure there have been missteps, but as weird as it is, they took AUS-8 and tried to wring every last bit of performance out of it, instead of just hiding behind a new designation. I think they helped push a lot of the coatings that we take for granted now, other companies wouldn't have had to try so hard, but SOG did a lot of work in that area. Good or bad, doesn't matter, it helped move the market. Are they the top of the market, no. Are they to everyone's taste, not hardly. But to look at the decisions of a brand management company, and then regect the rest of the hard work, and claiming its "not for knife guys" is throwing the baby out with the bath water. Another example, SOG multi-tools are not for everyone, but they are a tool-guy's tool. No one else bothered to offer what they have. Not every innovation works, but at least they are still trying. They could have gone the way of all the taylor bought companies.