If you want a fixed blade then you can't go wrong with:
1. Condor (bushlore or machete or anything from them really)
2. Mora (great for wood carving, easy to sharpen, great ergos)
3. Becker (dearer than the other 2 but they are high quality full tang knives at a reasonable price)
If you are after a folding knife:
1. Victorinox (they are all good value and there are models to suit anyone, if you don't know what to get then grab a Farmer and go from there)
2. Opinel (they are really good, take a wicked sharp edge and slice better than most knives of any price)
3. Ontario RAT-1 (for a one handed opener it's hard to find better for this sort of money)
The other day I needed to drill a hole in some plastic and decided to try out the awl on my Farmer - it made a neat hole, exactly the right size. When you look at how useful and capable the Victorinox Farmer is and then look at how cheap you can buy one - you realise that Victorinox really does offer great bang for the buck. Everyone should EDC a SAK of their choice - then the world would be filled with much better equipped people!