Kershaw is doing real well, expecially in their ZT line. Even some of their lower end knives are hard to pass up: The Groove is as sweet a flipper as you'll find... fast that is. I've had several of the ZT's, and I recenly picked up the Titanium/ZT189 mini Cyclone. I LOVE that thing, and Kershaw is setting a standard of quality and value. SO, if this Tyrade ends up at $350, I'm sure it will feel like a 350 knife when you have it in your hand. Price really depends on how much value you get... at least that's was us marketing types like to remind the consumer. If you spend $x for something that gives you $xx value, then you will be happy. I haven't been unhappy with anything from Kershaw.