Johnniet, a couple of things:
HI's biggest need right now is to grow the cash flow to the point where they can afford proper support for Bill's distribution duties stateside, WITHOUT driving Bill to an early grave getting there.
Follow? It's a bit of a catch-22.
One part of the solution is to RAISE the average value of each blade. Why? Because Bill does just as much work prepping, selling and shipping a $60 Village model as he does a $300 silver-sheathed Kothimoda.
That doesn't mean abandoning the low end completely, because that's where new customers come from. But HI's repeat customer rate is so astonishingly high that the quality and average value per blade has some room to rise. I'm not talking about raising prices per se, I mean bringing in blades that are really worth more.
I'd like to see a new, extremely cool and higher end blade that would have big appeal beyond the Khukuri market. And that's all I'm allowed to say on THAT until...next week, Bill?
Pala figured out the same thing when he was here, and abandoned plans to bring in huge numbers of the better "rail commons" in the $40 - $50 range.
As to overseas sales...first problem, Britain, Japan, Australia and too many others are going so "weapons ban crazy" that Khukuri shipments become difficult bordering on brain-bending.
Canada is getting close.
Bill has been able to do some overseas business as is. One problem: since each piece is unique, Bill has to do a "value judgement" on each one. He's been extremely fair and honest about it, while avoiding putting Pala's interests on the back burner. But that's a delicate subjective balance; finding somebody else who can do it as well as Bill does will be difficult. The risk is that the new dealer could "undercut" Bill's operation, accidently or deliberately.
I think Bill would be happy becoming the "head of marketing" while employees in the states do shipping/prepping/order tracking in a modest modern office. Questions like "where's my order" get handled by a good employee, questions like "what's the best Khuk for my needs" is Bill's department. He'd get days off, vacations, all those neat things Rusty's been on his case about
.
Anyways...I hope this helps understand where HI is at and where we're hoping they go.
Jim