Victorinox innovation

Much ado about nothing.

All the sound and fury of the tempest signifying nothing.

If it ain't broke, don't fix it.

The world does not need a "better' and more expensive mouse trap.

These are just some of the thoughts I had while watching the video. Yet another YouTube 'expert' meddling and possibly messing it up for the rest of us. Keep in mind, the Joe average SAK buyer is not a knife nut. He doesn't know one steel from another, and doesn't care. He doesn't even know who this YouTube is, and doesn't even know this forum exists. He's never read a knife magazine in his life, and doesn't care to.

BUT... he has figured out that he needs a pocket knife for some reason, ands he knows about Swiss Army knives. Heck, they even stared in a Hollywood TV show. Astronauts carry them, and they have been to the top of Mt. Everest. There they are in a display case in the store so he picks our one that seems to fit his life style. Even Jerry Seinfeld is packing one nowadays after being gifted it and finding out how handy they are day to day.

I think this guy Jon is like Swiss Bianco, an opportunist over impressed with himself, looking to make more money with his channel, and upsetting the applecart in the process. I've been using SAK's now since 1969, and I have not real complaint about their blade steel or choice to tools, with the exception of lusting after a cadet X. But then I drove my 1966 VW Beatle for over 35 years until a VW collector gave me enough to go buy a new Toyota pickup truck. No, I know I'm an old curmudgeon that hates change, but I think Victorinox should leave it alone. They are messing with a formula that made them the biggest knife company in the world, and that can't end well. Like when VW did away with the Beatle and came out with the rabbit. The start of a long journey down.
 
He whined and got out of his basement for a free trip to Swizerland. He got free stuff like he always wants wether he presents the average joe or not. Victorinox did it for damage control. What a sad joke.
 
A.L. said:
He whined and got out of his basement for a free trip to Swizerland. He got free stuff like he always wants wether he presents the average joe or not. Victorinox did it for damage control. What a sad joke.
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I can only hope you're right, it's all about damage control. I can see in my mind, Mr. Elsner and staff having a meeting, and it's like "This guy has a lot of people watching his videos. Let's invite him in, give him a dog and pony show, then quietly let it fade away."

Kind of like a feasibility study to make it look like you're doing something in that direction, never intending for it to go anywhere.
 
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What i have retained of this video, is how the production is almost completely automatized (except for a few models). More machines, less humans.
 
jackknife said:
Much ado about nothing.

All the sound and fury of the tempest signifying nothing.

If it ain't broke, don't fix it.

The world does not need a "better' and more expensive mouse trap.

These are just some of the thoughts I had while watching the video. Yet another YouTube 'expert' meddling and possibly messing it up for the rest of us. Keep in mind, the Joe average SAK buyer is not a knife nut. He doesn't know one steel from another, and doesn't care. He doesn't even know who this YouTube is, and doesn't even know this forum exists. He's never read a knife magazine in his life, and doesn't care to.

BUT... he has figured out that he needs a pocket knife for some reason, ands he knows about Swiss Army knives. Heck, they even stared in a Hollywood TV show. Astronauts carry them, and they have been to the top of Mt. Everest. There they are in a display case in the store so he picks our one that seems to fit his life style. Even Jerry Seinfeld is packing one nowadays after being gifted it and finding out how handy they are day to day.

I think this guy Jon is like Swiss Bianco, an opportunist over impressed with himself, looking to make more money with his channel, and upsetting the applecart in the process. I've been using SAK's now since 1969, and I have not real complaint about their blade steel or choice to tools, with the exception of lusting after a cadet X. But then I drove my 1966 VW Beatle for over 35 years until a VW collector gave me enough to go buy a new Toyota pickup truck. No, I know I'm an old curmudgeon that hates change, but I think Victorinox should leave it alone. They are messing with a formula that made them the biggest knife company in the world, and that can't end well. Like when VW did away with the Beatle and came out with the rabbit. The start of a long journey down.
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Victorinox needs to know that they don't "need" Jon gadget to grow, but Jon gadget sure as sure needs Victorinox in order to
 
Jon gadget is the most self-aggrandizing prick I’ve ever had the misfortune of watching on YouTube. I came here to post the video, but I was beat to the punch.

Golly, where ever would Victorinox be without Jon Gadget?! What you can’t see is the eye roll and obscene single-handed gesture I’m making.

Classic Jon double take. “They’re off the rails!” “They’ve changed their ways!”, only this time the idiot’s going to take credit for saving the company.

I don’t wish violence on anyone, so I mean it when I say that I’m sorry there isn’t someone assigned to kick that fool in the pants once a day. I’d make a YouTube channel solely devoted to ranking the quality of the kicks each day.
 
kobold said:
Please make a Cadet X. That is all I want.
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That's going to be the problem for all Victorinox 'fans' out there.
I referenced that here back on April 1.

Everyone's thrilled with Victorinox until their great idea for a custom SAK isn't commercially available off the shelf.

Even after this Jon Gadget nonsense, which I couldn't even bring myself to watch all the way through, I expect to hear Jon moaning later on that Victorinox just hasn't delivered what people have been hoping for.
(and of course, whatever people are hoping for will be whatever Victorinox hasn't done yet.)
 
Apparently this JG fellow owns a bunch of stores and has a popular YT channel, so I understand the "fear" of upsetting such a person, but as instated before, he needs them more than they need him --- sure, they may experience a season out of character with some hardship if they cut him loose by not bending over for him whenever he cries.
Given their long history and how they established themselves, when they did so and were able to maintain a steady growth despite rocky times, they can certainly do so and should consider it.
They don't  need him
but he  needs them.
Their knives are bought from millions of people all over the world who don't know who he is or even know about this forum, they're fine
 
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ShaiHulud said:
Their knives are bought from millions of people all over the world who don't know who he is or even know about this forum, they're fine
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I've actually seen that scenario play out. The non knife person buying a SAK, just because of the reputation.

Many years ago, before we left Maryland, we had a friend that was a manager of a Chesapeake Knife and Tool store in a mall. Sold all kinds of knives from Benchmade to Spyderco and down. Some 'older' person comes into the shop looking to buy a pocket knife for a grandson's birthday. They know nothing about knives at all. Stand there looking at the display cases of the one hand flippers and tactical knives, totally mystified what to get. They they see the standup rotating display of SAK's. Big SAK's, little SAK's, and medium SAK's. They always explain, "Oh look, Swiss Army knives!"

After careful examination and a a little advise, they pick a medium size SAk and go home to gift wrap it. Everyone's happy. They did their good deed, and some 12 year old boy gets a SAK. The knife was sold on sheer reputation and recognition. The shiny red handles and tools reminiscent of a boy scout knife. They never read a knife magazine, never went to a knife show, didn't even know they had knife magazines or knife shows, and didn't care. A SAK filled the bill. They certainly never heard of JG!

I'm sure the vast majority of SAKists, don't know this guy from Adam, and don't care. As long as the local sporting goods store has even a small ampoule of SAk's hanging on the display, that's good enough.
 
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jackknife said:
I've actually seen that scenario play out. The non knife person buying a SAK, just because of the reputation.

Many years ago, before we left Maryland, we had a friend that was a manager of a Chesapeake Knife and Tool store in a mall. Sold all kinds of knives from Benchmade to Spyderco and down. Some 'older' person comes into the shop looking to buy a pocket knife for a grandson's birthday. They know nothing about knives at all. Stand there looking at the display cases of the one hand flippers and tactical knives, totally mystified what to get. They they see the standup rotating display of SAK's. Big SAK's, little SAK's, and medium SAK's. They always explain, "Oh look, Swiss Army knives!"

After careful examination and a a little advise, they pick a medium size SAk and go home to gift wrap it. Everyone's happy. They did their good deed, and some 12 year old boy gets a SAK. The knife was sold on sheer reputation and recognition. The shiny red handles and tools reminiscent of a boy scout knife. They never read a knife magazine, never went to a knife show, didn't even know they had knife magazines or knife shows, and didn't care. A SAK filled the bill. They certainly never heard of JG!

I'm sure the vast majority of SAKists, don't know this gut from Adam, and don't care. As long as the local sporting goods store has even a small ampoule of SAk's hanging on the display, that's good enough.
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That's a great story and precisely how I imagine many folks come to own a SAK.

My Great Uncle (almost 94 now, God bless him) gave me a Victorinox Super Tinker a few years ago that he'd once picked up at a garage sale or flee market (NIB!) and boy he thought the world of that thing.
I had GECs at the time that still remain some of my most prized possessions, but now thanks to him I carry a SAK every day along side another knife.
I'd had SAK classics as a kid, but he reintroduced me and I've never looked back.

Does he know about super steels, or frame locks, or any of that stuff? heck no, but he knows quality when he sees it, and he's delighted when I tell him I use it all the time.

Long live Victorinox, and Jon Gadget can get bent.
 
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