"Unlike a number of other companies who advertise every little sale they make to the military in order to generate civilian sales, we do very little of that type of ego driven self-promotion. I am at fault for this shortcoming. In spite of being advised by many in the industry to use our military sales for these purposes, I find it difficult to justify that type of promotion. I find it to be demeaning to the soldiers who are putting it on the line to use their experiences as a "pony show" in order to generate more sales. Perhaps I am looking at it in the wrong way. And perhaps, because we are fortunate enough to have such a great group of loyal customers, we do not need to resort to that type of promotion.
We like to be judged by our knives' performance. Not by the company we keep. We put our performance on the line. Who else does this in "live demonstrations"? You won't even use all of the fingers on one hand counting the number of companies who will state ANY performance expectations concerning their knives.
As a side note, we did donate, what is now, in excess of $50,000.00 in bladeware to our front-line troops. Did anyone read about that in any of the magazines? No. Why? Because we don't wear it on our sleeve. I just finished reading BLADE Magazine's coverage of some of the knives used in Iraq without a single mention of Busse Combat. . . . It's so moronic that it's gotten to be laughable! Our "donations" of bladeware have exceeded what many of these other companies have "sold" to the military in the last year.
Rant mode off. . .sorry for the tirade! I'll drink more and it will all be better!
Jerry Busse.
