Web Site vs. Brochure

[shameless plug]
I make very nice websites too.
[/shameless plug]

IMHO if you can only have one thing, I'd go with the website, but my recommendation would be to make a nice and usable website, AND get a flyer in a half A4 size, with a description of your work, some cool pictures, and the URL of your website, making sure that the info on the flyer wouldn't get outdated.

This way, whenever you go to a show, or people request info by mail, or just feel like dropping some ads on a gun shop, you can leave this flyers that will lead people to the website, in which you'll present the info and picture and everyting you want to show.

You must remember to place the URL of your website in ALL your paper pieces, wheter it's a regular flyer, an AD on a magazine, a business card, EVERYTHING.

If for some reason you must make a brochure and can not skip it, I'd make a nice folder with some personla info and data, logo, etc (again, info that wouldn't get uotdated) with holders inside the covers (I had no idea for the English word for this, but they're very common) and have a graphic designer make me separate sheets for different aspects you want to communicate with the brochure. This way, if you want to change or add something, you just have to get a single page redone and not the entire brochure.

Other cool tip is to place your personal info on the folder on a way that if by any chance you move or change data, you can place a nice sticker into it and not throw away all the folders you have printed.

My 2c :)

Nestor
 
Thanks for the great advice Tracer San...

Looks like you have the right of it.

I'm trying to make it happen. My goal is to be up and runnning in a year...website....brochures...all the good marketing stuff.

Thanks Shane
 
I am hoping to get a website soon but have used brochures for quite awhile now and they have paid for themselves.I don't charge for them.I also don't have standard models and just put some of my past works in to give the customer an idea of what I do.I keep the costs down because my wife does all the designing and printing on our computer.She also makes my business cards and calendars.Dave :)
 
Fellas,
Somewhere in here I missed a couple of posts..
First I missed one from 2knife...
David I enjoyed meeting you as well at the Blade Show. Thanks for your kind words! Atlanta was quite an experience for us. We drove like crazy...got hit by a little tornado in Nebraska...and honsetly..it was a kind of sensory overload! It was good to talk with so many folks who love knives...
I'm glad we got a chance to talk.

I also missed a couple others from Keith and SharpbyCoop...

All good advice ...and I deeply appreciate it.

My apologies for missing your posts before...my bad...I'll do better!

Thanks Again!
SHane
 
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