Wetterlings CEO at the factory

Varg Lobos said:
She's so cute, that I bought another Wetterlings today.

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So she is cute and like axes, and that may evil an evil grin, and what is she gonna do with that axe? and in the commercial the axe guy had axe and some beer, don't trust her.......no beer.
 
That has to be the breast... er, best CEO I've ever seen!

For real though that's very impressive, and now I want a Wetterlings. It is in her best interests to use her beauty to market for Wetterlings!

JGON
 
We should forward this thread to wetterlings, and ask her to look at it. We might all get free axes, or restraining orders.
 
The previous photos show a factory tour (so the machines are off) and are courtesy of Garrett Wade. In case you were distracted and missed it, the second and third photos show an ingenious way to use one's leg muscles and body weight to regulate the pressure on the sanding belt.

An article (written in Swedish by Elizabeth Forsmark) provides some more info (with the imperfect help of Google translate):

"Wetterling's ax factory has 130 years of history and produces around 30,000 pieces per year... 'We can never compete with the price of a Chinese ax. But in terms of quality, no one can beat us'... The manufacturing process takes longer than it did just a few years ago. It is a result of increased accuracy at every stage, from forging to tempering, assembly, oiling, sanding and tighter internal controls with frequent spot checks to ensure standards...

"Overall, it takes longer to produce each ax... Our axes have everything - except for one: low price. On a good day, when the sun shines, we make 200"...

"...Julia has pushed through several changes since she came to the factory in December 2008. As manager of a small company, it is she who is responsible for everything from problem solving in the small to the overall things as finances, purchasing, design, quality work, new home, trade shows, customers and staff."

"...she ignores the gender or age-specific starting points. Rather, she wants to emphasize diversity from several perspectives to broaden the approach and solve problems.

"Sure, I have a different view than my dear old men have. But as long as we respect each other and our respective jobs to help dissolve it. They are better equipped to make axes and I'm better at running a business, "says Julia..."

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from
"Julia och yxfabriken" by Elizabeth Forsmark, Affarer.cc
http://affarer.cc/foretag/affarskvinnor/1.1886151-julia-och-yxfabriken
 
"The blacksmiths often laugh at our smallest ax, which they think is so small that the only thing that is good for is chopping sausages. After a long time have been thinking about what to do with any excess dust from the shaft turns, so, came the idea to make your own hickory smoked sausage . My brother John is a chef, and he took out a really good recipe with a Meat Products from my home in southern Sweden. The result was Wetterling's smekorv - with an extra amount of heart "

[translation of the video's Swedish caption, with help from Google Translate]

http://www.youtube.com/watch?v=KbafqTU9iB0&feature=mfu_in_order&list=UL

http://www.youtube.com/watch?v=zpc5-lfh11w
 
There's someone with business sense to go with her looks.

Whoever marries her is getting a fine catch indeed.
 
BearKinder said:
There's someone with business sense to go with her looks.

Whoever marries her is getting a fine catch indeed.
Click to expand...

Time to take a trip to Sweden. According to Manswers, it is the #1 place for American guys to go. They love our accent.
 
I hate to be a party pooper guys, but since she's taken over, Wetterlings is having terrible quality control issues. Being as I've had to deal with 5 new Wetterlings with quality control issues this past year ranging from bad heat treats (2), loose head (1), grind on a poll that's so bad that it couldn't be used to hammer a tent stake and my most recent, a Scandanavian Forest Axe with the top part of the handle that sticks out of the eye chewed up and looks like it went to through a war. I will post pics of these in a follow up message. Another member just posted that he had to send back his new Bark River Wetterlings Axe that he got for a Christmas present because the head came loose. As such it's hard from me to think all this is cute when I've lost so much time, money, and peace of mind over buying their products.

Hasn't anybody wondered how a 21 year old recent college graduate with no professional background, connection to the Wetterlings family and no work history (she interned at Wetterlings as a college student and almost immediately became supervisor) becomes the CEO of Wetterlings? Isn't the timing rather odd that with the buyout of Wetterlings by competitor Granfors Bruks comes a kid in college with no work experience let alone running an axe company with a famous history (in 2008 she was all of 18 years old!) that just gets appointed to run this company?

If you check the forums since 2008 you'll conveniently notice the rise of QC issues with Wetterlings axes. Coincidence? Maybe, but it could also be that I've seen the movie "Wall Street" one too many times and know that competitors use all kinds of slick ways to sink their competition without the public knowing it. In 2007-2008 the word on the internet forums was growing that Wetterlings were basically just as good as a Gransfors at less than half the price. Being as I own 3 good Wetterlings and having swung a Gransfors and inspecting a bunch of them I can attest to the similarity in quality. Gransfors had every reason to want to buy out Wetterlings, but closing them down immediately would give them a bad reputation being as many Gransfors customers also buy Wetterlings. So just install an incompetent and totally inexperienced CEO (the sausage comment from her is a more telling than it might seem initially) and watch the company self destruct.
 
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