What Brands of Knives would you sell ?

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ParadigmShift

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Aug 18, 2008
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I am looking into selling knives in our retail stores and have already set up one main line premium brand, but would like to know what everyone would suggest. Here's the setup: You have 3 brands to start and will add others down the road. What would they be in order of best brand / price / allure?
Thanks in advance
 
After Kershaw and Benchmade the third one is a tough choice. Kershaw because of the value and quality (IMHO) and Benchmade because of quality and name recognition.

I would certainly make one of them Kershaw because I think they are one of the best bang for buck knives in production today. You can get a very nice EDC knife from Kershaw for under $60. For what you get for that money, a bargain in today's world.
 
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Victorinox, Buck, Case.

Affordable, established brand recognition, wide variety of styles and functions.
 
Benchmade, Kershaw, Buck for the above reasons.
A few Spyderco's like the Delica and Military would be my next choice.
Also few asst. diamond & ceramic sharpening stones.
 
Concurring with Spyderco, Benchmade, Kershaw. You can get Buck, Victorinox and Leatherman anywhere, and you are unlikely to be able to outcompete the local Wal-Mart or major chain sporting goods store at selling them. Spyderco/Benchmade/Kershaw on the other hand will make you a distinctive seller of quality knives in most communities.
 
Buck, Kershaw, and Victorinox. I love the Spyderco's and Benchmade's, but at their price point, I'd start with stuff that's not so expensive.
 
Another vote for Spydie, Benchmade and Kershaw. To add down the road, in order would be: Victoriniox, Buck and Case.
 
It looks so far like the consensus locks in Benchmade and Kershaw with Spyderco a solid contender for third. What about SOG or Coldsteel?
 
case, kershaw, victorinox, then spidy, then benchmade.

with the ZT series, and shun kershaw covers a lot of bases, likewise victorinox makes some great leathermen like, (but better imo) tools.
 
fudo said:
Buck, Kershaw, and Victorinox. I love the Spyderco's and Benchmade's, but at their price point, I'd start with stuff that's not so expensive.
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I look at it totally different. Spyderco, Kershaw and Benchmade is a good start. Cheap and inexpensive knives can be found anywhere. Quality knives are hard to find in a retail establishment. I have to mail order just about everything.
 
Definitely carry the Kershaw ZT line to cover the duty ready/heavy duty knife market. If you can keep your price for the 0300 series in the $220 area or less and the 0200 in the $120 area or less you will sell a lot of those knives.
 
BM, and Kershaw (make sure to get some of the ZTs), And for the third one it depends on you customers. If you have a market for fixed blades to LEOs/military they maybe Strider for the third one.
 
What Wilson said in that order I work in a Sportsman's Warehouse in Round Rock Texas and we sell ALOT of Spyderco, Benchmade and Kershaw(kershaw being our most popular).
 
All the suggestions are great. I guess I'm turning an addiction.... er Hobby into a sideline from our main line products. We deal with a lot of contractors and we sell premium products. I know from my own experiences that in our area there is not any retailers with better quality knives or multi-tools or knowledge. I guess I want to fill the void (and have a little fun at work....LOL)
 
What about frosts mora? Might undercut the other brands though. Best value out there, imho.
 
Spyderco, Buck, and Kershaw.... If knives are the only thing you sell you're going to have a hard time staying in business without a decent quality low-end line of knives. Most non-knife nuts don't have a clue about steel and just want something that is cheap, looks decent, and cuts. (like Bucks' chinese made slip-joints) A fellow who runs a very large knife store in Texas once told me that it's the sales of the low end knives that fuel his business and allow him to carry the more expensive brands.
 
moonwilson said:
Spyderco, Benchmade, Kershaw. In that order.
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agreed. well known brands, excellent quality, and knives at many price points. also not readily available at retail stores.

as business grows, you could add emerson, chris reeve, etc.
 
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