I hope you don't get offended by some of this stuff. I remember making a website, and this is the kind of stuff I was hoping friends would point out, so that's the only reason I'm pointing it out. Overall, I think your site is great. I think with more sellable content, more pictures, and a few corrections, it will be awesome. I hope this helps.
Most of this is ULTRA picky grammatical stuff, and may only catch my eye because I'm American. Due to our difference in nationality, and the variations of our dialects, your wording may be, in fact, better than what I suggest for your customers. Some things just sound weird to me.
Let's get the "bad" stuff done first.
Cons:
-On the opening page, one of the rotating pictures (the one of the knife) says, "Knives for Sale - We have a selection of knives for sale." I would change the bottom line to "Click here to see knives currently for sale" or something similar. The existing wording sounds quite redundant.
-The sentence at the bottom of the first page, "Tony Conlon is a cutler . . . . ." I would remove "on sale" from the end of that sentence. Again, to me that is redundant.
-The next line, I would change to "Custom knives are available upon request" or similar.
-Be consistent with punctuation. On the Killary Steak Knife page, for example, most lines have the first word capitalized, one doesn't. One line has a period, the rest don't. I know this is SUPER picky, but your website is what many of your customers will associate you with. It may be their ONLY contact with you, and the only way they can judge you. If it's full of typos and such, people might get the idea that you aren't smart, or that you aren't meticulous, bad traits for a knife maker. If you're going to use punctuation or capitalization, use it. If not, don't. Don't mix and match.
-Under your menu, you have "Custom Knife". I think "Custom Knives" sounds better. Again, picky.
-Several random grammatical mistakes throughout. I saw things like using then instead of than, commas instead of a period, minor stuff like that.
Pros:
-Nice format
-Intuitive to navigate
-Good pictures
-Nice colors, font, size, readability, etc.
-The way the pictures can be clicked to zoom is nice, and the scrolling function works well.
Ideas:
-On the "About the knives" page, some pictures of stuff would add to that page greatly. Maybe a picture of the different grinds under the "Grinds" section, or some pictures of your heat treating furnace under that section.
-Maybe a picture of you on the "About" page, IF you don't mind putting yourself out there like that. I would like to see who's making my knife.
-Just more pictures in general. Pictures draw people in. I would try to have pictures on every page.
-Videos! This is the video age. Make videos, put them on YouTube. It will draw people to your site and vice versa. Use pictures and videos to show people why your knives are worth what you charge. Show them the work that goes into them.
Despite the size of the lists, the pros are much greater than the cons. There is much more to like than dislike. I really like it. I think you did a great job.
