Well, I'm not sure that I'm in a position to answer this, but I can tell you some of the things I did that I feel helped get my name out.
One of the easiest is to use your name on the forums. I don't know if you actually go by R.H. or if you just used your initials... but I think a first and last makes it pretty simple for people to remember.
The hard one to get in the groove with, is making stuff people like. Take pride in your work and do the best you can, but be willing to get your skin skuffed up when people are brutally honest with you. If you take what they tell you and use it in a positive way, it can launch you far...and quick.
Kyle Royer is a prime example. Kyle was making really nice stuff but collector's felt like little things were "off." When he asked about it, and then got advice, rather than getting pissed off, he took the advice and made every knife better than the last. Now, with only about 100 knives under his belt, he is a very accomplished Js well on his way to his Ms, and with enough buyers watching him that he held a lottery on his last knife.
That all happened in a couple years. He's about as close to an "overnight sensation" as you'll ever find in this business. Most guys work 10-20 years to become popular overnight!
Working with a dealer gets your knives in front of all sorts of folks that you'll never get them in front of. Makers like to call them blood suckers and things like that, but guys like Les Robertson can really propel you. I worked with Dan O'malley at BladeGallery and suddenly there were people in Rome buying my stuff.
Professional photographs. This is one of the biggest ones after making quality stuff. Professional photographers send their pics to the mags and the knife books. It's not only the opportunity for international exposure, it's that exposure with professional photos that compliment your work... which is key!
Go to shows!!!! Get your face, your name, and your work in front of the buying public. You'd be amazed how many buyers are walking around shows that don't even have computers... let alone participate in the forums.
Nobody will give a shit about your work if they can't see it and in a positive light at that.
One thing I did that really helped was once I started getting confident in my work, I took it to BIG NAME makers and asked for their HONEST CRITIQUE and FEEDBACK.
You can't do this with your heart on your sleeve. You have to ball up and seek their honest opinion. Ask the ones that are in a position you want to be in. You would be amazed at how many big name makers will start recommending you to collectors if they see promise in your work and honesty and respect in your eyes.
Well that almost looked like I knew what I was talking about... but I don't.... so take it for what it's worth!
(free!!!) 