NJBillK
Custom Leather and Fixed Blade modifications.
- Joined
- Mar 27, 2014
- Messages
- 9,594
If you notice a measurable difference in the finished knife in regards to edge retention, toughness, or another aspect that a customer may value, then I would absolutely understand (and suggest) that it is stated, and used as a sales point.Totally a different case here.
Peters and Bos are heat treat service provider while CPK is a knife brand them self. Every one know all CPK knives are heat treat by them.
This is make sense but don't you think there are many others maker that try to continuous improve their heat treatment too?
Last year I use gas oven to heat treat W2. This year I spent $5,000 on salt pot equipment and it give obviously better result. Do I need to add any word to my improved W2? We must have so much strange named steel selling around by this logic.
As I said this is nothing wrong. But it just not a good example of marketing.
If you are producing a higher quality product that folks can't see, why wouldn't you tell them? This isn't harming the consumer, you are giving them more information (and a better product) then they had prior. If anything, it is helping th customer by allowing them to make a more informed decision, and a possibly owning a higher caliber knife.
Don't sell yourself short. You invested in your business. If you can make a return on your investment, you owe it to yourself to do so.