Here's how I look at it.
I'm going to buy a knife.
Easy. There are a million different knives available from a million different companies.
I want one in 1095 because i enjoy the combination of ease of sharpening and the toughness you get with proper heat treat.
Again, easy. There are several thousand to choose from from several different companies.
I want one with the best fit & finish available so that I know I can work with it for hours at a time without causing damage to my hands.
Now we start narrowing it down. There are a several production companies that offer what I'm looking for, but other than that, I'm forced to go to a custom knife from a good maker. Also, the price point just became more evident.
I want a production knife that won't break the bank and don't want to dish out the dough for an expensive custom.
Now the selection has just been narrowed A LOT. There are only a handful of companies out there that offer what I'm looking for.
Now here is when you start to see why RAT is the best.
Given that I have a choice of a few companies, I want a knife from someone who I can actually talk to and who will talk to me as a person and not a dollar sign.
RAT.
I want to know that my knife was made in the great US of A by people who display what a great business should be, including showing the best ethics and holding honorable ideals high.
RAT.
I want to know that my knife will be replaced, no questions asked, if it is EVER damaged or fails me, REGARDLESS OF WHETHER OR NOT I EVEN PURCHASED IT!
RAT.
I want to purchase a knife that not only works as a great tool, but also opens the door to a great community made up of people who hold the same code of ethics and honor as the great company who made the knife.
RAT.
There you have it. Yes, Jeff is correct. There are certainly cheaper tools that may very well serve you even better than a RAT knife, such as a good cheap machete. However, if you're going to buy a knife and the RAT is within your price point, there is no better choice. From the makers, to the product, to the community of people using them, RAT is pretty damn hard to beat.