Freehand with a decent bevel (like has been mentioned, a cheap Mora or another cheap Scandi grind style knife) is easy enough.
Nothing is going to make profiling a knife "easy" except maybe a power tool or one of the very expensive systems like the EP or the WE.
As for the Sharpmaker, it works great for keeping a well profiled knife sharp. Buy the diamond rods and you can even re-profile with it. It's still not as easy as some other options, but it's easy enough to work. I've done several pretty hard (super steels) lately this way and I am perfectly happy with the amount of time it took.
I recently picked up one of the DMT Aligner systems (diamond hones) and the extra coarse hone. Even with this method of rapidly removing metal, I still prefer the diamond Sharpmaker setup.