I was the same way, I really don't like marketing, and flashy stuff.
I think It's gaudy. I like plain.......and boring.
I didn't want my Literal name on my knives. (my name doesn't have a good flow/sound to it)
But I know I Needed something.
20, 30, 50, etc years from now..... somehow your work needs to be identified.
Personally, I feel it's required if you are planning on selling.
if you are just giving away, making for friends, whatever...... My earlier friends blades don't have my Brand on them.
if/when I sharpen them I'll ask them if they would like to be added.
Also look at it as advertising.
Someone here is going to LOVE the knife you made.
They are going to take Tons of photos of them, and post pictures of them all over the forums.........(i know, wishful thinking, Right?) hahah.
Everyone will see them, and wonder how they can get one, too!