I really couldn't care less about BG knives, but if it gets the "ordinary" bloke to buy and start to enjoy knives, then I'm all for it. Yes they aren't the best knives in the world, but they aren't total junk. I had a BG Compact Scout knife for 8 years (that I got on sale for 8 bucks) cutting the sides out of heavy beef boxes and it didn't spontaneously explode and cut all my fingers off (not sure of the steel but it kind of held somewhat of an edge, or at least close to it). It now resides in my tackle box as it has gotten a little floppy in the blade play department. Probably should throw it out.
Bear Grylls, like most "celebrities", would gladly sell their soul for a dollar, even if the knife itself cost a dollar.
Now if those people who bought one of those blasphemous BG knives stumble upon this site and then spring for a Hinderer, then it's all good...
edit: is Bear Grylls even still around? Maybe he got deathly ill from drinking his own pee and had to retire to his villa on the French Riviera, cutting steaks with a gold plated, ruby encrusted CRK?