First it was CRK, both for price and looks, but I broke down, bought one, and now I have 8. Next it was Hinderer--too overbuilt and industrial-looking. Bought five and kept four.
I didn't like Ti framelocks and I couldn't get over why you'd have a scale material on one side and metal slab/lockbar opposite on some. I also couldn't see having all-metal handles either. Now both the former are about my favorite styles.
I never thought I'd own a Shiro--not for their looks/quality as I thought they were gorgeous and super well-made--but the price seemed so prohibitive. Got over that 6 times over.
I still haven't broken the four figure mark, though I've almost done so two or three times, and will hold out hope that I don't. History is not on my side, though....