Not all WH are fancy. I think BF likes to think it represents the whole world of knives, but not really. WH just doesn't appeal to the vocal subgroups on this forum, such as ABS customs, Tactical customs, slipjoint customs, super folders, high overbuilt midtechs, etc.. People who frequent this forum have them, they just don't make noise about them, since its not their style.
WH's marketing is different, but successful and does not appeal to BF members. WH knives don't get "discontinued." Unlike other companies, WH makes only a set number of knives and when they sell, they are gone. They keep some basic frames around for a long time, but not any one particular knife design. They have yet to resurrect any specific knife and when the frame is gone, it's doesn't come back either. So WH doesn't build hype for a particular knife that then lasts for 25 years...think sebenza. That does not mean they do not innovate, but with existing technologies. They have put more button lock and ZDP knives on the market than most companies. Their innovation is in the excellent overall design and almost perfect craftsmanship, but not in a single maker "custom".